FLOW 93.5 FM and UrbanFLOWcase present
Peace Prophets: An Anti-Violence Campaign

Drop The Chrome - Listen Now!
Drop The Chrome (remix) - Listen Now!

"Drop the Chrome" is available for sale for $2 at:

FLOW 93.5 Studios at 211 Yonge Street, 4th Floor (Yonge & Queen)
Best Buy locations across the Greater Toronto Area (visit www.bestbuycanada.ca for the location nearest you)!

Also, catch the video on MuchVIBE and MuchMusic!

FLOW 93.5 is working for peace in the T-Dot. In response to the unfortunate recent increase in violence on the streets of Toronto, FLOW 93.5 is concerned about what is taking place in our city, and wants to play a role in helping to address some of the issues that are affecting youth.

In March 2004, FLOW 93.5 formed Peace Prophets, a collective of concerned members of Toronto's urban music community that has come together to promote a positive, non-violent lifestyle.

FLOW 93.5 has always believed that music is a powerful tool and that the message in music can change people's lives. The Peace Prophets lead single, Drop the Chrome, has a strong anti-violence message delivered by some of Canada's hottest and most respected urban artists.

The Peace Prophets campaign is an UrbanFLOWcase initiative. Through UrbanFLOWcase, FLOW 93.5's commitment to Canadian Talent Development, resources have been made available for the production and manufacturing of the Drop the Chrome single. Sales of the single will be encouraged through radio air play and announcements by FLOW 93.5 personalities.

All of the proceeds from the sale of this CD will go towards two Toronto-based charities that focus on youth development and mentoring: Tropicana Youth Services and Youth Assisting Youth.

The initiative is endorsed by the City of Toronto. Mayor David Millers states, "It's exciting to see some of Canada's top Hip Hop and R&B artists coming together to spread a message of unity, hope and social responsibility. I thank the members of the Peace Prophets collective for their foresight and initiative in launching this campaign."

The Peace Prophets Collective:

Peace Prophets is a collective of the FLOW 93.5 family and concerned members of Toronto's urban music community, including the artists featured on this project: Skitz, Maestro, Michie Mee, Thrust, Toya Alexis, Craig Smart, Ray Robinson, Dwight Anderson, Gary Beals, Suni Clay, Show and Kat Eyez.

The Beneficiaries:

Tropicana Youth Services
416-439-9009
www.tropicanacommunity.org

Tropicana Community Services is a not-for-profit organization providing culturally appropriate social services in east Toronto, focusing on the needs of youth. Through the cooperative efforts of staff, volunteers and community partners, Tropicana provides counselling and other support programs that have an enduring positive impact in building a healthier community.

Youth Assisting Youth (YAY)
416-932-1919
www.yay.org

Youth Assisting Youth (YAY) is a community-based program that matches youth volunteers, aged 16 - 29, in a one-on-one relationship with 'at risk' children, aged 6 - 15. The goal of the organization is to provide a positive role model through a 'special friend' relationship. Youth Assisting Youth, as a voluntary community-based organization, is committed to promoting the healthy growth and development of young people, strengthening families, and responding to and supporting changing community needs.

The Product:

Drop the Chrome was written and produced by Marcus Kane, and features a collective of Toronto's top urban artists. The lead performers will share publishing rights on the song. All participants in the collective will donate their artist royalties to the project.

The Drop the Chrome single will be manufactured and distributed to selected locations across Toronto and area. The single will be sold for $2 each, and all proceeds will be split 50/50 between Youth Assisting Youth and Tropicana Youth Services.

The Benefits:

The Peace Prophets campaign will have tangible benefits, as the results will show through the amount of money we are able to contribute to charity.